A bedroom-normalized RevPAR diagnostic on the Chattanooga market. Where Unique Stays really sits against the live property-manager comp set, and the yield it is leaving on the table.
On raw RevPAR, Unique Stays looks healthy — $155, above the market median, with the highest occupancy of any manager in Chattanooga. Normalize for bedroom mix and the picture flips: per bedroom they sit near the bottom of the real comp set, roughly 18 to 20% below the local peer median. They are filling the calendar at a discount. The lever is rate, not occupancy, which is the lower-risk lift to capture.
Raw RevPAR — looks mid-pack
RevPAR per bedroom — the real position
Bars exclude managers with no Airbnb host page (no bedroom data): Evolve, iTrip, Glamping Hub, Yellow Door. Timberroot is shown but flagged — its bedroom average reflects a multi-market portfolio, not a clean Chattanooga comp.
All ten managers from the AirDNA Chattanooga export. The six with Airbnb host pages are bedroom-enriched; revenue per available bedroom is the only apples-to-apples comparison.
| Property manager | Listings | Occ | ADR | RevPAR | Wtd avg BR | RevPAR / BR | Revenue |
|---|---|---|---|---|---|---|---|
| Chatt Vistas | 23 | 83% | $396 | $328.72 | 4.33 | $75.92 | $2.17M |
| Timberroot Rustic Retreatsmulti-market | 53 | 62% | $265 | $164.41 | 1.62* | $101.49* | $2.61M |
| River City Vacation Rentals | 53 | 63% | $358 | $225.50 | 3.50 | $64.43 | $3.61M |
| Team PMI | 28 | 54% | $218 | $117.68 | 1.85 | $63.61 | $0.93M |